Video of the weekNo, it's not about the Moaning Myrtle from Harry Potter. It's way more frightening!
A campaign from Quebec (switch "cc" on for subtitles):
Direct link of the video
Direct link of the original in french
Some things are only possible to achieve with modern technology. Those 3D Monitors, for example, are available on the market for affordable prices since only recently. The state SAAC Quebec produced several creative campaigns for road safety, but this one tops them all.
To use these new technologies in a creative way is almost a guarantor for attention. Just because something like this hasn't been there before. You could also have hired actors like in the commercial mirror trick of a Brazillian broadcaster: The missing reflection:
But this can not be scaled up so easily. While installing several 3D-monitors is not a big problem.